New models for messaging

Integrated Education Fund


Charged with developing a campaign to engage with and to educate the target market on how to use the IntegrateMySchool website. Working with Liam Neeson, we filmed, produced and edited a short film to give context and clarity to the project, and undertook broad dissemination and full media briefing in order to spread the message appropriately over all outlets.


In one week, 41 pieces of coverage were secured / a total opportunity to see of over 2,700,939 / registrations of interest in integrating their school have now been made by parents of children in 200 schools in Northern Ireland.