Summer in the City….and all around 

It might have been blowing a gale or showing us the odd (!) drop of rain but we seem to have skated through summer in a sunshine cloud of lovely events. Escorting a Giant around NI and welcoming the high octane aerial activities of the Red Arrows could not but make for a summer to remember. And we’re only now catching our breath.

Here’s what would be on our summer highlights reel….

Slieve Gullion and Footsteps in the Forest Festival 

We jumped into June alongside thousands of young magical fairies, witches, and giant hunters at the annual Footsteps in the Forest Festival in Slieve Gullion Forest Park. This heart-warming free family event had artists, musicians and real-life fairies (!) bringing the forest to life through story-telling, magic, character appearances, and entertainment. 20 parent blogger influencers were engaged for a preview event and media drop which generated 128 pieces of content with a combined reach of nearly 90K. One of our team highlights were the incredible fairy toadstool cupcakes which disappeared like magic during the influencer preview!  It was a pleasure to be part of this lovely event in a gorgeous part of our wee country which we were delighted to discover and promote.

Organisers Newry, Mourne & Down District Council have been thrilled with the success of the event, with PR, direct digital, and paid-for-digital campaigns achieving a combined reach of nearly 3 million people, not to mention packed carparks throughout the event and lots of happy mums, dads and little fairies who can’t wait to experience it all again next year.

 

Festival of Flight

A highlight of our ‘Giant Adventures’ series for the 2019 visitors season, saw us welcoming the RAF Red Arrows in June to wow the crowds of Newcastle in the Festival of Flight.

The festival, one of the largest free airshows on the island of Ireland, featured an array of world-famous aviation attractions. This weekend of family entertainment included the Red Arrows in their only performance in Ireland this year. There is no better backdrop for the Red Arrows than our towering Mourne Mountains and boy, did they wow the crowds. The Arrows along with jaw-dropping wing-walkers (we definitely want to try this!), The Global Stars, and The Blades (all former Red Arrows pilots too). The campaign delivered 16 pieces of broadcast and press coverage with a combined reach of 3.3 million. With social efforts delivering 1349 Facebook page likes in 10 days, the campaign had a final reach of over 5.5 million.

We loved being able to join the over 100,000 spectators making the trip to sunny Newcastle to enjoy this terrific free council-run Festival. Surely everyone can appreciate a man in a red boiler suit who can fly a jet aircraft (swoon!)? We are officially aircraft buffs after all this!

 

Wake the Giant 

August saw us Waking the Giant at the last of the summer’s Giant Adventures in Newry, Mourne and Down.

Finn, the character at the heart of local folklore, is the star of this Festival in the form of an impressive 32-foot model marionette. Each year, the giant Finn makes an epic journey to appear in Warrenpoint at the end of August marking a hilarious, madcap Festival weekend where townspeople and visitors compete to find the most creative and fun ways to wake the sleeping giant.

The story of Finn and his folklore friends was brought to life through theatre, music, character performances and storytelling. This free two-day festival was a huge hit throughout the town among locals and visitors.

Our team just loved working with the festival delivering direct digital and paid-for digital campaigns to propel the great work of the event to new heights. With 177 pieces of original content created on owned social media channels, the campaign reached more than 2.5 million people. Warrenpoint is one of Northern Ireland’s hidden gems in the most stunning location. (And in case you missed it, spoiler alert: we did manage to Wake the Giant eventually and it was SPECTACULAR!). More of this please!

Vicki Caddy

 

Summer Highlights Reel

 

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