Evolving methods to identify and connect with your audience, and engage them using agile, market-disrupting campaigns. Whether shepherding clients through the process of Employer Branding to firmly establish their value proposition, or managing individual recruitment challenges, we work to identify, initiate, and nurture relationships, ensuring clients find the key talent their company needs to flourish. Applying our specialised skills in this niche area, we manage high volume on schedule in order to deliver ROI to our diverse client list.
Tasked with establishing a value proposition in order to shift perception and shine a light on the positive working experience of Baker McKenzie employees as well as the diverse skill sets from which candidates are sought. ASG designed an innovative Employer Brand and connected recruitment campaign which was creatively focused and meaningful in its message.
Using personal stories and real-life representatives, the campaign saw web traffic increase by 500% and succeeded in delivering a surplus of talent while also initiating a long-term perception shift to allow future recruitment success.