Truly meaningful results

Leukaemia & Lymphoma


Tasked to highlight the significant strides made in blood cancer research due to Leukaemia & Lymphoma NI’s charity work while at once raising the profile of the charity so that further essential work could continue. ASG developed the “I’m Still” awareness campaign featuring stories of blood cancer survivors and the things they are ‘still’ doing following their cancer diagnosis.


The "I’m Still" video campaign reached over 77,000 people in one week / print and online media coverage reached over 3,467,755 readers / charity donations saw an increase in 79% over the peak donation period.