Propelling your brand through curated and controlled media and influencer campaigns, profiling, and strategic events. Delivering the right message to the right people with the right results. Reflecting on the real impact on your business, we draw on the broad and deep skill set of our market-leading team to strategically add value through the most relevant and impactful visibility.
Tasked to highlight the significant strides made in blood cancer research due to Leukaemia & Lymphoma NI’s charity work while at once raising the profile of the charity so that further essential work could continue. ASG developed the “I’m Still” awareness campaign featuring stories of blood cancer survivors and the things they are ‘still’ doing following their cancer diagnosis.
The "I’m Still" video campaign reached over 77,000 people in one week / print and online media coverage reached over 3,467,755 readers / charity donations saw an increase in 79% over the peak donation period.