Our team of industry-leading strategists will work in partnership with your brand to develop a bespoke approach underpinned by the balance between traditional and digital media. Using digital channels as integral to any media planning campaign, we will work with you to target audiences, define goals and keep the campaign accountable.
The leading brand within the Douglas & Grahame portfolio, Remus Uomo approached us with the challenge of increasing awareness of the brand amongst new male audiences in Ireland. We adopted a TV Sponsorship approach in part due to its ability to reach a younger, male audience, and in part based on its ability to showcase the brand in a compelling narrative. We were able to secure sponsorship of RTÉ’s coverage of the FIFA World Cup Russia 2018 for the brand, presenting direct access to the target audience, hand-in-hand with a high profile event that increased the campaign’s potential to resonate with viewers.
The Remus brand was exposed to approximately 23.9 million members of the 15 years + male audience during the sponsorship. Remus experienced an overall 442.86% increase in web traffic from Ireland during the course of the tournament. Organic Search increased by 84% and direct traffic increased by 1670% in Ireland. Referral traffic drove 2800 additional clicks through to the website. The Dublin flagship store experienced a 101% increase in revenue during the period overlapping with the tournament.