Our team of industry-leading media buyers and strategists are using the latest audience insights to create media plans that can meaningfully support brands right now. People are watching more TV and digital right now, direct mail and email are increasingly important and people are listening to more hours of radio. What’s more, research shows that a very large majority of people in the UK would like to hear either the same amount, or even more, from brands across categories ranging from healthcare to fashion and beauty to entertainment. We can help you get your message in front of the right audiences.
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The leading brand within the Douglas & Grahame portfolio, Remus Uomo approached us with the challenge of increasing awareness of the brand amongst new male audiences in Ireland. We adopted a TV Sponsorship approach in part due to its ability to reach a younger, male audience, and in part based on its ability to showcase the brand in a compelling narrative. We were able to secure sponsorship of RTÉ’s coverage of the FIFA World Cup Russia 2018 for the brand, presenting direct access to the target audience, hand-in-hand with a high profile event that increased the campaign’s potential to resonate with viewers.
The Remus brand was exposed to approximately 23.9 million members of the 15 years + male audience during the sponsorship. Remus experienced an overall 442.86% increase in web traffic from Ireland during the course of the tournament. Organic Search increased by 84% and direct traffic increased by 1670% in Ireland. Referral traffic drove 2800 additional clicks through to the website. The Dublin flagship store experienced a 101% increase in revenue during the period overlapping with the tournament.