Creativity from insight

Belfast Festival

Pitch

A true collaborative effort between our creative team, our PR and events experts and our content planners, we worked with BBC Radio Ulster’s Arts Show to create a unique series of ten video shorts (#Belfest) with the goal of promoting key Festival events in an innovative and memorable way.

Proof

Campaign generated 184 pieces of coverage spanning a 9 week period / total print reach of 3,570,372, broadcast reach of 4,206,700 and online reach of 38,188.10 / top trending hashtag of #BelFest on launch day/ 10% increase in sold out events.