Creativity from insight

Remus Uomo


The leading brand within the Douglas & Grahame portfolio, Remus Uomo approached us with the challenge of increasing awareness of the brand amongst new male audiences in Ireland, improving ecommerce results by driving new Irish customers online, and creating confidence among the prospective trade outlets while maintaining existing stockist relationships in Ireland.


The Remus brand was exposed to approximately 23.9 million members of the 15 years + male audience during the sponsorship. Remus experienced an overall 442.86% increase in web traffic from Ireland during the course of the tournament. Organic Search increased by 84% and direct traffic increased by 1670% in Ireland. Referral traffic drove 2800 additional clicks through to the website. The Dublin flagship store experienced a 101% increase in revenue during the period overlapping with the tournament.