Outpace competitors

Abbey Insurance

Pitch

Partnering with NI’s largest locally-owned Insurance Broker to develop a highly targeted creative campaign with the goal of outpacing competitors, and relaying strategic messages in an innovative, integrated manner.

Proof

1107% increase in year-on-year conversion rates / 1452% increase in quotes being completed by the under 35 age group/ 77% growth in website users / 67% of all adults felt the campaign was aimed at them / 70% of all NI adults aged 25 - 34 said they would be likely to consider the product.