From Good Relations to good news, this week we’re delighted to congratulate Russell Lever on his appointment to the position of Deputy Head of PR.

Having joined our ASG team in 2004 on a temporary contract, Russell quickly became an invaluable asset to the PR department growing in his role from Junior Client Executive to Senior Client Director.  Working with key clients from The Co-operative Insurance to safefood, Toyota to Causeway Coast & Glens Borough Council, Co-Ownership Housing to AbbeyAutoline, Russell has shown remarkable skills in his promotion of large-scale events, sponsorship initiatives and all aspects of our public relations expertise.

Most recently Russell’s skills and commitment were recognised with the CIPR Gold and Silver Awards for ASG’s work on Good Relations Week, an incredible acknowledgment of the achievements of the campaign. Having grown Good Relations Week from under 200 events to over 350 at its peak, incorporating 170 event organisers, all efforts have underpinned the mission of building peace and good community relations. Russell has played a pivotal role in the success of the campaigns year on year, all while navigating the challenging landscape throughout the Covid-19 pandemic.

In his new role, Russell is looking forward to supporting our Director of PR Sasha McKnight in building further and future success in the PR department, working with our team in a leadership role and growing an already impressive roster of campaigns and clients.

We’re thrilled to wish Russell the very best of luck in his new position.