PR Pick Favourites
Turns out it’s a cinch for our PR team to agree on a favourite marketing campaign of the moment, with unanimous applause for the Specsavers 2.0 ‘Should’ve gone to Specsavers’ campaign.
From the OOH and print campaigns that feature accidentally misprinted or incorrectly installed ads as a nod to the ‘Should’ve gone to Specsavers’ tag line; to the literal ‘thinking outside of the box’ presentation; and the Specsavers Hearing Aids Ad ‘Music to your ears’, everything is flawless. Simple but effective, clever and capturing all of our attention, all of the time.
Bravo team Specsavers, we look forward to what you come up with next.