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The leading brand within the Douglas & Grahame portfolio, Remus Uomo approached us with the challenge of increasing awareness of the brand amongst new male audiences in Ireland. We adopted a TV Sponsorship approach in part due to its ability to reach a younger, male audience, and in part based on its ability to showcase the brand in a compelling narrative. We were able to secure sponsorship of RTÉ’s coverage of the FIFA World Cup Russia 2018 for the brand, presenting direct access to the target audience, hand-in-hand with a high profile event that increased the campaign’s potential to resonate with viewers.
The Remus brand was exposed to approximately 23.9 million members of the 15 years + male audience during the sponsorship. Remus experienced an overall 442.86% increase in web traffic from Ireland during the course of the tournament. Organic Search increased by 84% and direct traffic increased by 1670% in Ireland. Referral traffic drove 2800 additional clicks through to the website. The Dublin flagship store experienced a 101% increase in revenue during the period overlapping with the tournament.