Currently as a brand, it might appear that you’re damned if you do or damned if you don’t: engage with the crisis and you risk being seen as disingenuous or continue with commercial activity and be designated tactless. Yet even brands that may feel alienated from the current crisis, such as automotive, financial services and fashion and beauty, aren’t alienated from the public: the majority of whom say they are perfectly happy to continue hearing the same or more from the brands brave enough to step out. So we say be brave enough, because despite the hand-wringing in some sectors, those that are being heard about more are perceived to be handling the crisis better than those who have gone silent.
Partnering with NI’s largest locally-owned Insurance Broker to develop a highly targeted creative campaign with the goal of outpacing competitors, and relaying strategic messages in an innovative, integrated manner.
1107% increase in year-on-year conversion rates / 1452% increase in quotes being completed by the under 35 age group/ 77% growth in website users / 67% of all adults felt the campaign was aimed at them / 70% of all NI adults aged 25 - 34 said they would be likely to consider the product.