An online and offline sales experience to meet the ‘pent-up’ consumer demand for car buying

Local car dealerships across Northern Ireland breathed a huge sigh of relief as the car buying public made a welcome return to showrooms searching for a deal on a new or used vehicle.

Car dealerships in Northern Ireland reopened on June 8 and the sight of customers walking through the showroom doors has been a welcome relief as car sales were directly impacted as a result of the lockdown restrictions.

Consumer demand for buying cars has remained strong with What Car? research revealing that almost a fifth of car buyers intended to buy their next car immediately after the lockdown restrictions were lifted.

One local dealership that has been better placed than most to take advantage of this ‘pent-up’ consumer demand of new and used cars is Shelbourne Motors.

An innovative approach to the combined ecommerce and traditional sales models has allowed the Portadown and Newry based business to stay ahead of the curve and deliver an unequalled sales experience to customers in a post-Covid world.

Shelbourne Motors was one of the first dealerships in the UK and Ireland to implement a fully transactional ecommerce platform to sell its used cars online.

The website acts as an extension to the dealership’s showrooms, providing consumers with the option of completing their entire buying journey online, from virtual car tours to completing finance applications with instant credit decisions.

This fully transactional ecommerce platform offers consumers the convenience of buying there and then, at any time of day or night.

It has enabled the dealership to expand its sales territories beyond Northern Ireland, selling dozens of vehicles to customers as far away as Cork, the Scottish Highlands and Devon in South West England.

However, the ecommerce platform is recognised by Shelbourne Motors as an additional string to the company’s bow, not a replacement for their traditional sales model – its multi-franchise dealerships in Portadown and Newry.

Shelbourne Motors recognises that for a huge percentage of the car buying public, a showroom visit to see, touch and test-drive their vehicle of choice will always be a necessity before parting with their hard-earned cash.

This is why adapting its first-class approach to customer service in order to alleviate health and safety concerns for both customers and staff was a necessity for Shelbourne Motors post lockdown.

They pulled out the stops ensuring that facilities met and exceeded the highest standards of safety and hygiene, whilst making sure customers still received the highest level of service and the best value in the local automotive retail sector.

Shelbourne Motors’ forward-thinking approach to a combined ecommerce and traditional showrooms sales model, built upon the buying demands of customers, has allowed the business to take advantage of this post-lockdown consumer demand. Long may it last!

Shelbourne Motors was founded in 1973 and employs over 170 staff across its multi award winning dealerships in Portadown and Newry. The car retailer operates Toyota, Renault, Nissan, Kia and Dacia franchises, as well as a Used Car Supermarket, Accident Repair Centre, Vehicle Rental Division and Valet Centre.

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