ASG were appointed by DVCB for the design, print and supply of a selection of marketing, visitor servicing and web materials.
Visit Derry, previously known as Derry Visitor and Convention Bureau, felt it was an great time to rebrand the organisation with a name which has a simple, direct call to action and a more contemporary style, befitting the new image of the City post the success of 2013.
The name ‘Visit Derry’ was selected and ASG created a dynamic, new brand encompassing the iconic Peace Bridge in its design. ASG then worked closely with the Visit Derry team to launch the new identity by designing and producing the Short Breaks Guide 2014, the Visitor Guide 2014, exhibition stands, leaflets, event invitations, conference literature and cruise brochures.
These materials have been used at tourism exhibitions throughout the world and have been very well received by potential visitors to the City.