Ulster University

Ulster University is making fee payment more affordable with flexible payments, discounts and upfront payments – all attractive incentives to help postgraduate students shape their future.

The ‘Learn your way, pay your way’ campaign targeted final year undergraduates and alumni considering postgraduate study. The concept used a striking illustrative ‘origami’ style and the new Ulster University brand platform to communicate how students can shape their future careers with flexible postgraduate study.

This holistic campaign was fully integrated, spanning outdoor, press, radio and digital to pull ups and innovative formats such as Infinity Cards, all helping to drive prospective students to apply online at the ‘Learn your way, pay your way’ landing page. We also created an animated video to deliver the message across social platforms with engaging content that got people watching, talking and sharing.