safefood launched a public health campaign in Northern Ireland to emphasise the importance of taking on practical changes for the whole family to help parents combat childhood obesity.

The three year campaign will remind parents about the negative health impacts of excess weight in childhood and how this can impact on a child’s quality of life.

ASG was asked to develop and deliver a strategic PR campaign to bring the campaign to life, to help address the issue of overweight and obesity among children and communicate the practical solutions to help parents tackle this issue.

To date, we have communicated five key messages to the public: ‘Portion Sizes’, ‘Sugary Drinks’, ‘Saying No in the Supermarket’, ‘Being more Physically Active’ and ‘Cutting Back on Treat Foods’