Remus Uomo

ASG worked with Remus Uomo men’s clothing to create a smart campaign that reflected the great tailoring and contemporary styling of their suits and casual wear.

We crafted a seasonal set of television commercials – styled like a trailer for a ‘Heist’ movie – where the male leads, dressed throughout in Remus Uomo outfits, are seen planning, executing and getting away with a ‘job’. At the end, it’s clear that they are part of a movie set, but the campaign line, The Definitive Cut, reflects both the concept and the high–end tailoring of Remus Uomo clothing.

This was followed up in–store with POS materials reflective of the campaign theme in both message and imagery.