NI Science Park
ASG PR works with the Northern Ireland Science Park to promote its esteemed INVENT Awards, a competition which sees inventors vie to turn their concepts into a commercial reality. Previously the 25K Awards, ASG was tasked with creating an impactful relaunch in both traditional and ‘new’ media.
The campaign has many different strands, including ‘Call to entry’, ‘Innovation Founder Award’ (an already established entrepreneur who deserves to be named as the best innovator), ‘Number of entries’, ‘Top 24’, ‘Top 12’ and the prestigious final.
Highlights of the 2014 Awards included 92 entries (up from 26 entries in 2013), coverage in key UK and Ireland media such as the Financial Times and Irish Times, and over 200 media clippings throughout the competition.