ASG PR worked with Marks & Spencer to develop a ‘call to action’ campaign urging the general public to attend their local M&S Store for the Macmillan ‘World’s Biggest Coffee Morning.’

This involved the promotion of all activity taking place at the 18 Northern Ireland stores, including attendance by local celebrity Pamela Ballantine at the Lisburn store, ensuring widespread coverage and increased football to the annual charity event.

ASG also secured key coverage for Macmillan Cancer Nurse Specialist, Gloria O’Connor,  based at Altnagelvin Hospital in Derry~Londonderry, whose role is completely funded by the proceeds raised at the M&S coffee mornings.