Pitch and proof
We have been proud to partner with Linwoods, a company with 50 years of history and market experience. ASG work strategically to build customer and brand awareness, increase trial of the product, and generate new retail sales leads in order to propel the products further into the UK and international markets. We delivered a full marketing proposition and campaign roll out with exceptional retail and brand profiling results.
ASG has been responsible for full strategic campaign development, and multi-channel design and delivery with the goal of helping Linwoods achieve its objective of moving from the niche health food sector, into the higher demand FMCG sector. At the time of appointment, the brand had achieved listings across NI and had a low-level presence within health stores in GB and Ireland. Basic international sales had also been achieved.
Underpinned by the governing imperatives of the brand and having them influence the design of all brand materials, the ASG team produced numerous creative initiatives, rolling them out over television campaigns, full-page print advertising, press advertising in multiple languages for international publications, POS, seasonal recipe books, packaging, livery, and trade support. We worked hand-in-hand with strategic partners, ensuring horizontal oversight, ROI, and continual campaign evaluation.
Following a full scale roll out of print advertising in monthly glossies, the Linwoods Sales Director received a phone call requesting to retail the range in over 200 Tesco stores UK wide. This success was followed by a sales increase of 20% through many retail outlets following the rollout of related ad campaigns. The brand now has international visibility in 19 countries and continues to grow in customer reach.