ASG was commissioned by Kingspan Packaging, a leading maker of Custom Moulded and Cut Packaging to reinvent their brand and marketing collateral, including their website.

We looked at the brand from the ground up and explored a number of naming solutions that reflected the pedigree of the parent brand whilst creating an individual and unique identity, eventually arriving at Kingspan Protective Packaging, housed within a graphical device that instantly represented their product and service.

We also created a suite of modular literature to sell their range of EPS and EPP range of solutions for the pharmaceutical, electronic, automotive, horticultural and food industries, crafting bespoke CGI images to make striking visual metaphors using the product itself.

ASG designed and developed their website to provide a dynamic digital presence for the new brand, showing the innovation and diversity of the Kingspan Protective Packaging offering.