Irish FA

ASG worked with the IFA to tackle nutrition and mental health issues in some of Northern Ireland’s most deprived areas – through football.

Our campaign, highly commended at the CIM Excellence Awards, provides education via a number of integrated approaches to all stakeholders.

This included working with the IFA to deliver a resource for community football coaches in the form of an educational and informational booklet on tackling health and nutrition head on.

Since its launch in August 2013 the scheme has already exceeded the interim targets that have been set to date and has pleasingly received great accolades from all round the world – including from FIFA and 10 Downing Street.