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Invest Derry

The City of Derry~Londonderry is a thriving regional hub attracting knowledge economy investment in software; digital media; financial services, creative businesses and life sciences.

ASG worked with Derry City Council’s Economic Development team to create a new brand identity which would represent the tremendous investment opportunity which the City offers to business organisations from all over the world.

This new ‘Invest Derry’ identity was developed across a range of materials including exhibition banners, press adverts, leaflets and presentation slides and a comprehensive brand toolkit was created for use by future stakeholders. The design uses distinctive imagery, a rich colour palette and dynamic typography to encapsulate this exciting new phase in the City’s growth.