Integrated Education

ASG & Partners worked with the Integrated Education Fund to raise awareness amongst parents in Northern Ireland that they could register their desire to seek integrated status for their children’s school by registering via the Integrate My School website.

As well as delivering a range of PR activities, below the line materials, outdoor advertising and digital assets ASG also filmed Liam Neeson, who spoke about his long time support of integrated education and asked NI parents to consider this option and to “Believe in your children, believe in their future”.

All materials drove audiences to a bespoke website – integratemyschool.com – where, in simple steps, they could register their school for transformation.