In 2016, ASG & Partners were appointed as the Northern Ireland PR agency to represent award–winning family–owned and operated dairy company, Glenisk. 

Having agreed a partnership with the IRFU, which saw Glenisk become the Official Yogurt of Irish Rugby, as well as signing new brand ambassador Rory Best, ASG were responsible for co–ordinating a campaign which would highlight Glenisk’s commitment to Northern Ireland and its local supply base of 50 farms. 

Our campaign saw the Ireland and Ulster Captain feature on special rugby–themed Glenisk yogurt packs alongside a competition which gave yogurt loving rugby supporters the chance to meet him at an exclusive Glenisk ‘Best for Breakfast’ event. 

ASG were responsible for delivery of all communications relating to the partnerships with the IRFU and Rory Best and included securing coverage across print, broadcast and digital platforms.