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Causeway Coast & Glens

What defines a perfect getaway? The answer is different for us all. Maybe it’s a bit of ‘me–time’, relaxing and enjoying a golf and spa break, a visit to the world famous Giant’s Causeway or experiencing a taste of tradition at Old Bushmills Distillery.

‘The Definition of’ campaign for Causeway Coast & Glens showcases beautiful imagery, accompanied by one word that defines what makes the Causeway Coastal Route a perfect getaway .e.g. for The Carrick–a–rede rope bridge it is ‘the definition of thrilling’.

This campaign’s strength was its integration across multiple channels utilising digital and social media channels as well as outdoor advertising which was geared towards weary working commuters, drawing attention to the allure of a short break along the North Coast.