In 2016 ASG & Partners were appointed to deliver and execute an integrated strategic marketing plan for Buttercrane Shopping Centre. 

ASG had to ensure the campaign fulfilled the clients three main aims; firstly, to create a compelling, commercial and creative approach to connecting and converting consumers, secondly to enhance Buttercrane’s competitive trading strategy, and finally to position Buttercrane as the first–choice retail destination for all principal consumer groups in the catchment areas.

ASG ensured that the communications programme was in tune with retailer trading conditions, consumer research, and competitive with other shopping locations and Centre’s. Studio created ‘The Place to B in Newry’, as the overarching brand campaign, using a recognizable part of the Buttercrane brand as a visual and thematic keystone.