Belfast Bikes

ASG was engaged by NSL, the operator of Belfast City Council’s new public cycle share scheme, to create a dynamic, eye–catching brand and to deliver an integrated marketing and PR campaign to support its launch.

ASG created and then applied the brand and the ‘Linking up the City’ message to all the bicycles, terminals, membership packs and developed creative treatments for 48 sheets, 6 sheets, adshels, bus interiors, on line ads, press and magazine adverts.

An integrated PR campaign was planned to create as much activity as possible in a tight pre–launch period, with pre–launch education, media previews, and a secret launch event.

Within the first week of the Belfast Bikes scheme, the usage per bike was higher than London or Glasgow’s launch.