Sasha McKnight

Deputy Head of PR

She can create an event out of anything!

Sasha has been with ASG since 1996. With over 25 years PR agency experience, she is a specialist in consumer and event–driven PR and leaves no stone unturned when it comes to attention to detail.

She has been responsible for developing and enhancing the reputations of a diverse range of local, national and international organisations in both the public and private sector

Sasha knows and understands the needs of the Northern Ireland media and has a flair for innovative photography and new approaches to promotions and events.

A good team leader, Sasha has highly developed account management skills, is an astute and confident negotiator and has the ability to handle sensitive briefs in a professional and considered manner.

She is a member of the Chartered Institute of Public Relations (CIPR) and her work has won multiple CIPR Pride Awards in the last few years.