Peter Spratt

Associate Director

Peter began his career with a graduate management traineeship in the food industry before spending seven years in newspapers. He and Colin Anderson paired up in 1984 and became one of Ireland’s most regarded marketing partnerships. Peter’s FMCG and media experience have informed his work in support of ASG’s extensive client portfolio and his expertise is most obviously in the disciplines of brand diagnostics and strategic modelling.

As Associate Director, Peter is very ‘hands on’ with a number of clients in both private and public sectors and is additionally active in education and culture through a Visiting Professorship in Advertising and board membership of The Arts Council of Northern Ireland