Meet our new Media Assistant!
We’re excited to reveal that our new ASG media assistant joined the team this month, and has wasted no time getting stuck into her new role. Without further ado, meet Lizzie.
Welcome to ASG Lizzie! Introduce yourself to our readers.
Hi – I’m Lizzie McCullough, I’m 21 and come from a small village called Annalong, near Newcastle, Co. Down. I’m the new Media Assistant for the next year whilst I’m on placement from my Marketing degree at Ulster University.
It’s great to have you on board. What will you be doing while you’re here?
I’ll be supporting the wider media team with planning impactful campaigns, keeping a close eye on the local media landscape and staying on top of new and exciting media platforms. A big part of my role will also be digital media – social media campaigns, digital channels – and I’m looking forward to getting to know some of ASG’s media suppliers as well.
You’ll definitely be busy! What are you most looking forward to?
I’ve always been interested in advertising and realised that the best way to learn would be on the job, getting hands on experience, so it was really important for me to get a placement in a respected agency. My degree helped me learn about brands, branding, and promotions, but I can’t wait to get practical experience.
What would you hope to learn from working with us?
I’m just hoping to get involved as much as I can. This is a competitive industry, and having the opportunity to work in a fast–paced environment and experience agency life will be a great grounding for my future advertising and marketing career.
When you aren’t studying, what do you do in your spare time?
I actually really just love the simple pleasures – like going out with friends, chilling out and watching movies, babysitting my nieces and nephew (I currently have 5 under the age of 4!) and of course walking my favourite miniature schnauzer, Daisy.
Finally, tell us one thing about yourself that will surprise us…
Interestingly, I can make the exact same sound as a dolphin!
And now for the quick fire round! What’s your favourite…
Film? I love all the old Disney videos but my all time favourite has to be The Little Mermaid.
Instagram Account? @humansofny
Thanks Lizzie – great to have you on board and looking forward to being a part of your experience over the next year!